Outagamie County, WI - "Don's Super Value"
        
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 Subject: newspaper article "Don's Super Value"
 Submitted by: county coordinator 
 EMAIL: jmmarasch@aol.com
 Date Submitted: 15 March 2000
        
 Source: New London Press newspaper article from Bicentennial issue, undated.
 
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                       Don's Super Valu
 We take this occasion, New London's tribute to the Bicentennial, to introduce our new manager, Jerry Van Loh.
      Jerry grew up on a dairy farm In Illinois, so he understands the problems about growing food.  He
 spent several years learning the distributing end by working in a super-market in his home town.
      After graduating from the Southern Illinois University at Carbondale, he joined the J.C. Penney
 company super market division where he learned the latest trends in merchandising.
      He comes to New London from Niles, IL, where he was co-manager of a 38,000 sq. ft. store with 11
 checkout counters.  He chose New London because he feels this is the type of community In which he can get
 involved and It offers an excellent environment in which to raise children.
      His goal is to turn the store into a one-stop shopping center to provide total savings on the food bill. 
 His emphasis will be local.
          Jerry feels his store will become the center of community activities, and he has plans for new programs of
 this type each month.
          With the addition of the bakery, delicatessen and gourmet foods department he plans to operate a catering
 service for home parties.
          "We'll try to watch the pulse beat of the community so that we can provide the needs of the consumer. 
 We'll deal on a one-to-one ratio whenever possible with our customers so they will feel they are getting
 personalized service."
          Jerry is already deeply involved in the community.  His two children, Jerry 11, 13, and his daughter Kristy,
 8, are enrolled in New London schools and his wife, Judith, is bookkeeper at Olson's Coast to Coast.  They, are
 living in the farm home of Walter Tews.
          Jerry says, "Come in.  Look over the new departments and products.  You are invited to grow with us ....
 we want you to feel that THIS is your store."